Thinker, talent leader, creative trouble maker at ZS C&D.

Alok is a creative leader with 17+ years of experience in the communication industry, having worked in India and the UK with national and global healthcare clients. His creative portfolio consists of wins at international award shows, including Cannes Lions, Effies, and Clio Health, and being adjudged the ‘Best Creative’ at the 2019 Creative Floor Awards. An artist at heart, Alok loves photography and is a published poet.

With an equal affinity for arts and sciences, his mission is to create communication that inspires, breaks the clutter, and brings a positive difference in health outcomes globally.

 
 

Noon Assembly

Around ninety percent of children in India are Vitamin D deficient. Food fortification helps, but isn’t enough. That’s why we need to fortify children’s daily routine with more sunlight exposure, especially between 11am to 1pm. But how do you get an entire generation of children outdoors in these magic hours?

 
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The Alzheimer’s Local

The Mumbai ‘local’ trains that left an unforgettable reminder about a disease that makes you forget.

 
 
 

Your Voice Their World

An initiative to create India’s largest crowdsourced audio-library of poetry for the visually impaired.

 
 
 

Pay With Your Voice

Finding a new currency to collect donation - voice. For India’s largest library of poetry for the visually impaired.

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Health Expressions

World’s first and till now, perhaps the only ‘Health emoji.’

 
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No Women’s Day

On the International Women’s Day, we asked everyone not to celebrate it. Watch the video to know why.

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Print ads for Times PoP 2021

Pitch work for Rainbow Children’s Hospital.

Pitch work for Nayati Hospital

Nayati briefed us to create a brand building campaign for its Agra and Mathura hospitals talking to patients and caregivers in the wider catchment area. The idea that took shape was, ‘Everyone deserves good health, irrespective of where they reside.’

Pitch work for Moha,
a cosmetic brand.